Oscar Mayer

Product launch

For the launch of the famous American wiener Oscar Mayer, with the popular Marvel an DC drawer Mat Broome, we bring to real life stories Oscar-Mayer-ized. On web the whole activity lives both on website and on Facebook, the main stage on which to viralize the stories. On field we set up in-store special events and a product collection that rewards consumers with a real Oscar Mayer comic book and with the draw of a real trip to the United States.